Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Who to Hire for Your Social Media

Make The Right Move: Who to Hire for Your Social Media

By Texas Creative

Chances are you’re on at least one of the many social media platforms, and you’re not alone—69% of the American population have a presence on at least one of them. And as a business owner, you also understand the need to get your company out there so by default you also know you’ve got to get on social media. Where do you start? Facebook has the highest number of users while Twitter’s demographics are largely college educated and live in cities. If your brand does well visually maybe y
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Calc(): Math On-The-Fly In Your CSS

By Jaime Contreras

What web developer or web UX designer does not love the power and flexibility of CSS to position an element. There are so many approaches available, like flexbox, grids, and columns that automatically adjust layouts. Recently, I made a new friend in the CSS world. I’m proud to share with you, “calc()”. calc(), yes like the name suggests, CSS calculations on-the-fly!!  (Wah!?!?!) The most common situation for using calc() that we run across is when a sibling element needs to act like
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InDesign’s “Paste Into”: 5 Uses for an Often Overlooked Feature

By Josh Norman

If you’ve spent any time with Adobe InDesign, you know essentially every element you place or draw on a page is a frame of some sort. Those frames can contain anything including a color, a color gradient, an image, text, or  table. Your collection of frames and their content make up your entire page’s design. Frames can be rectangles, ovals, hexagons – even a freehand shape. You can create advanced visual effects in a frame by using InDesign’s “paste into” feature, which allows
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Influencers on Product Placement

By Texas Creative

We’ve all seen it: the obvious product label conveniently placed in the shot. The camera pans over it casually, but we’ve already seen the commercial. In the famous satirical product placement scene in Wayne’s World, Wayne says, “Contract or no, I will not bow to any sponsor,” while conveniently holding a box from Pizza Hut. The rest of the scene bounces from product to product as commercially as possible. That’s the thing though. We’re used to seeing it on TV and film and more rec
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Retainer vs. Project Estimate which is better for your business?

By Jenifer Crader

As an agency, one question we get often from both new and existing clients is how do retainers work and do I need one? This is something that, as the Accounting Manager, I help the account team at the agency evaluate for clients regularly. Below, I outline the differences between a monthly retainer and per project estimates. This will hopefully answer any questions you may have about the differences between the two,  the advantages and disadvantages to each approach, and possibly help you d