Blog
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Calc(): Math On-The-Fly In Your CSS
What web developer or web UX designer does not love the power and flexibility of CSS to position an element. There are so many approaches available, like flexbox, grids, and columns that automatically adjust layouts. Recently, I made a new friend in the CSS world. I’m proud to share with you, “calc()”.
calc(), yes like the name suggests, CSS calculations on-the-fly!! (Wah!?!?!)
The most common situation for using calc() that we run across is when a sibling element needs to act like

InDesign’s “Paste Into”: 5 Uses for an Often Overlooked Feature
By Josh Norman
If you’ve spent any time with Adobe InDesign, you know essentially every element you place or draw on a page is a frame of some sort. Those frames can contain anything including a color, a color gradient, an image, text, or table. Your collection of frames and their content make up your entire page’s design. Frames can be rectangles, ovals, hexagons – even a freehand shape.
You can create advanced visual effects in a frame by using InDesign’s “paste into” feature, which allows

Influencers on Product Placement
By Texas Creative
We’ve all seen it: the obvious product label conveniently placed in the shot. The camera pans over it casually, but we’ve already seen the commercial. In the famous satirical product placement scene in Wayne’s World, Wayne says, “Contract or no, I will not bow to any sponsor,” while conveniently holding a box from Pizza Hut. The rest of the scene bounces from product to product as commercially as possible. That’s the thing though. We’re used to seeing it on TV and film and more rec

Retainer vs. Project Estimate which is better for your business?
As an agency, one question we get often from both new and existing clients is how do retainers work and do I need one? This is something that, as the Accounting Manager, I help the account team at the agency evaluate for clients regularly.
Below, I outline the differences between a monthly retainer and per project estimates. This will hopefully answer any questions you may have about the differences between the two, the advantages and disadvantages to each approach, and possibly help you d

3 Reasons Why Your Company Should Start Blogging Today
By Texas Creative
Is your company blogging? If not, it should start ASAP. Hubspot defines business blogging as a marketing tactic that uses blogging to get your business more online visibility (just like social media, direct mail, email marketing, etc.) that helps support business growth. According to research, B2B marketers that use blogs receive 67% more leads than those that don’t. Still not sold on blogging? Here are a couple more reasons why your organization needs utilize this underrated tool.
1. SEO Bene