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Hollywood was recently briefed on a creative marketing project – The Met Gala. Fashion’s biggest night in Hollywood gives us a glimpse into how celebrities respond to the same creative challenge. This year the task at hand was “Fashion and the Catholic Imagination.” I am (humbly) assuming the role of the client as I select the winning creative idea. I will be analyzing who spent time thinking about the meaning behind the Gala’s theme, who jumped at the first obvious solution, and

From my late teens to my late thirties I was a military wife.  Like so many other young, naïve girls, I thought it would be an adventure with my new husband to see the world.  I soon learned that my adventure meant that I was always the new kid on the block and had to repeatedly start over each and every time we relocated. The easiest part of moving was finding a new living space and getting settled in.  Once that was accomplished, it was time to get a job. GPS didn’t exist so

So much talk about Facebook these days – in the news, in the office, on the playground. Like it or not, it’s become ubiquitous. In a single day two weeks ago, I went from watching Congress grill Facebook’s CEO Mark Zuckerberg on a live-stream from my office, to learning just a few hours later from my social team that one of our client’s Facebook accounts had been put on hold due to a “suspicious credit card on file” (an account with the same corporate credit card in use for over a ye

Recently, we were helping a client get their Drupal 8 website set up for hosting on the Pantheon platform. They would eventually take over updates of both core and contrib modules for the site. While gathering resources to help them with the process, we found that, although Pantheon had documentation for Drupal core and contrib updates via Composer and/or Git, it didn’t have the process outlined for updated contrib modules via the Drupal administration GUI. The solution was to write our own gu

As with all things advertising, our approach to solid digital advertising starts with good strategy. It must be supported. It must be targeted. It must build conversion.  All of our campaigns include some type of traditional brand building advertising to support the digital efforts. Without brand awareness, digital ads go unnoticed. Similar to when you find yourself tossing junk mail into the trash while keeping the direct mail from brands you recognize.  In some cases, to amplify a br