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Often times, social media is overlooked for B2B marketing. It is seen as a tool for businesses to reach consumers, not other businesses. However, the truth is when people are on social media, they are looking for content that provides value to their lives — at home and at work. When looking at B2B marketing, some of the most valuable content you can create is content that educates. Just think about it: How often are you looking for information regarding your industry? Whether reading about bes

I’ve been working as an Account Coordinator here at Texas Creative for about 3 months now, and boy, have I learned a lot. So whether you’ve been in the industry for years, are just starting out, or are considering a career in account management, I hope these tips and tricks help you on your way. 1. Write down everything No seriously, everything. Take a notebook with you to every meeting, because at some point, someone will say something you’ll need to remember. Taking notes at every meetin

I  appreciate the talent of a good photographer. It’s a profession that deserves a lot of respect because to make a livelihood out of it requires a lot of talent, business savvy, and hard work. Technology drives the industry and that particular field is constantly evolving. It’s an art form that I personally once toyed with making my career, but it was not in the master plan for me. Instead, I found myself working in the advertising industry where I regularly hire photographers to creat

The average agency can be a hectic place, with multiple teams working on everything from media plans, social media posts, creative strategies, website builds, to page layouts. A Traffic Manager ensures that all work from the account service team flows efficiently to the creative and production departments, then back to the account service team and out for an agency’s clients to review (and hopefully love). A Traffic Manager’s job centers around three primary responsibilities: Deadlines Wh

Since taking the world by storm in the 90s, email has redefined how brands engage with their audiences. However, email all too often takes the form of a mass produced, one-size-fits-all mailer rather than a more personalized letter from a company to a customer. This article will focus on 5 important email engagement trends for 2019 and why you should focus on them. Segmentation - Your customers are not all the same and neither are their interests. Segmenting your subscriber database into vario