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For the past 2-3 years, almost all of the media articles have stressed the massive exodus from the traditional to digital. The “other media” have made claims that the audience from the traditional forms were eroding, moving into the digital and social realm. According to a report from Gfk TVB Media Comparisons Study from 2018, these claims have not been realized. Broadcast and Cable Television is still the highest reach of all ad-supported platforms at 81%. For the advertiser, the successful

As we’re all getting settled into January with big hopes and dreams for what 2019 will bring, I’m reminded of the phrase “out with the old, in with the new”. There’s one area in business that statement tends to ring most true come January -- focusing on financials. Companies can get fixated with a new calendar year. Once their financial year closes, they can be quick to forget what we were all reveling in just a few weeks ago: the spirit of the holidays—a spirit of giving and of serv

TXC Philosophy: Lead with Strategy. Elevate Through Design. Implement Through Technical Expertise. A marketing plan is only as strong as the strategy behind it and ensures that there is a clear direction for creative design and all of the tactical efforts that are to follow.  Our COO, Jamie Allen, recently made a speech at our Christmas party and one of her high points focused on how Texas Creative has evolved from a tactical agency into a strategic marketing agency over the past several ye

I want to get this out of the way— Adobe Indesign is a great program which I depend on daily. It’s the industry standard for page design, and for good reason: it’s reliable, easy to use, and incredibly robust in the features department. But I’m a world class complainer who can find fault in anything, so I thought I’d make this my new blog series: Michael Complains about (Design Program). All of the following items are minor issues I would love to see “fixed.” 1. Controlling Columns

There are great opportunities with local, state and federal government contracting. That’s why we made a strategic decision over 10 years ago to build a government public affairs and marketing area of our company’s service offerings. It wasn’t easy, it was a long process, but it worked. Here’s how we did it and what it has meant to the growth of Texas Creative. Get Your Certifications: Our first stop was the South Central Texas Regional Certification Agency (SCTRCA), where we received ou