Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

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Timesheets Are Sexy

By Texas Creative

A low grumble moves throughout the building... My group email has just gone out out to remind everyone to make sure all their time has been entered for the month. It’s understandable, since it makes some people feel micromanaged while others believe minutiae, like recording time, takes valuable time away from their “actual job”. Furthermore, if you haven’t kept a running tally, trying to remember what you’ve worked on and for how long can take as much time as the actual projects; not t
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Category:Digital Media

Are Advertisers Tracking You?

By Texas Creative

Sometimes I find myself daydreaming about the future. TV shows, movies and video games have all painted pictures of what the future should look like. I can picture flying cars, talking electronics or closets that pick out your outfits… that’s what everyone thinks of, right? I recall growing up and watching The Jetson’s thinking to myself, “Someday, this will be reality.” Now that I’ve grown up, I realize that we truly are living in the future. We may not have flying cars yet, but, we
When a problem comes along. You must GREP it!

When a problem comes along. You must GREP it!

By Marcus Romero

In this first installment of my 3 part series “Breaking Code: A Designers Guide”. We’ll be going over GREP Find and Replace and GREP styles in InDesign and how you can use them to take control of text with automatic styling. Every designer worth a damn realizes the power behind setting up and leveraging the power of Paragraph and Character styles. Not everyone realizes though that there is a second tier of power built into Paragraph styles that is mostly unused and underutilized. Understan
Optimizing Images & Documents

Optimizing Images and Documents for the Web

By Art Williams

The loading speed of your website is one of the most important factors toward its success. Since loading speed directly impacts search engine ranking & site visitor satisfaction, it will have a compounded effect on conversions. That should be reason enough for any site owner to spend the time improving load times. There are a variety of ways to make optimizations at the server level, but one of the biggest impacts to site performance is, surprisingly, squarely in the hands of the CMS content
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6 Steps to Making Fillable Forms with Adobe Acrobat

By Texas Creative

With increasing efforts to go paperless, forms for almost anything can easily be turned into interactive PDFs. Whether you start with a form made with a number of applications (Word, Excel, InDesign) or a scanned paper form, Adobe Acrobat can turn it into a useable PDF form. Here are a few advantages: The form can be used with any free version of Acrobat Reader. PDF forms can be printed, saved or automatically sent by email, significantly reducing paper consumption. Easier to read: Non-legible