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We’ve all seen it: the obvious product label conveniently placed in the shot. The camera pans over it casually, but we’ve already seen the commercial. In the famous satirical product placement scene in Wayne’s World, Wayne says, “Contract or no, I will not bow to any sponsor,” while conveniently holding a box from Pizza Hut. The rest of the scene bounces from product to product as commercially as possible. That’s the thing though. We’re used to seeing it on TV and film and more rec

As an agency, one question we get often from both new and existing clients is how do retainers work and do I need one? This is something that, as the Accounting Manager, I help the account team at the agency evaluate for clients regularly. Below, I outline the differences between a monthly retainer and per project estimates. This will hopefully answer any questions you may have about the differences between the two,  the advantages and disadvantages to each approach, and possibly help you d

Is your company blogging? If not, it should start ASAP. Hubspot defines business blogging as a marketing tactic that uses blogging to get your business more online visibility (just like social media, direct mail, email marketing, etc.) that helps support business growth. According to research, B2B marketers that use blogs receive 67% more leads than those that don’t. Still not sold on blogging? Here are a couple more reasons why your organization needs utilize this underrated tool. 1. SEO Bene

Like a fine wine, advertising has only become better with age. Now, there is more media and platforms for your brand to feature their product or service. Through the power of advertising we can now also change how people view key issues. With the political state of the country seeing radical changes in the past two to three years which have polarized the nation, advertising has started taking on the battle of activism.This activism in advertising is called movement marketing. Movement marketing

The idea of conducting market research can seem overwhelming and expensive. I recently had the privilege of helping conduct market research for one of my clients and it has been an extremely educational and eye-opening experience for myself, my internal team and my client. Because market research has been a huge part of my daily life lately, I thought I would share with you the three reasons why you, as a brand, should invest in market research. Market research bases your communications strategy