Blog

The average agency can be a hectic place, with multiple teams working on everything from media plans, social media posts, creative strategies, website builds, to page layouts. A Traffic Manager ensures that all work from the account service team flows efficiently to the creative and production departments, then back to the account service team and out for an agency’s clients to review (and hopefully love). A Traffic Manager’s job centers around three primary responsibilities: Deadlines Wh

Since taking the world by storm in the 90s, email has redefined how brands engage with their audiences. However, email all too often takes the form of a mass produced, one-size-fits-all mailer rather than a more personalized letter from a company to a customer. This article will focus on 5 important email engagement trends for 2019 and why you should focus on them. Segmentation - Your customers are not all the same and neither are their interests. Segmenting your subscriber database into vario

Chances are you’re on at least one of the many social media platforms, and you’re not alone—69% of the American population have a presence on at least one of them. And as a business owner, you also understand the need to get your company out there so by default you also know you’ve got to get on social media. Where do you start? Facebook has the highest number of users while Twitter’s demographics are largely college educated and live in cities. If your brand does well visually maybe y

What web developer or web UX designer does not love the power and flexibility of CSS to position an element. There are so many approaches available, like flexbox, grids, and columns that automatically adjust layouts. Recently, I made a new friend in the CSS world. I’m proud to share with you, “calc()”. calc(), yes like the name suggests, CSS calculations on-the-fly!!  (Wah!?!?!) The most common situation for using calc() that we run across is when a sibling element needs to act like

If you’ve spent any time with Adobe InDesign, you know essentially every element you place or draw on a page is a frame of some sort. Those frames can contain anything including a color, a color gradient, an image, text, or  table. Your collection of frames and their content make up your entire page’s design. Frames can be rectangles, ovals, hexagons – even a freehand shape. You can create advanced visual effects in a frame by using InDesign’s “paste into” feature, which allows