Blog
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
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Category:Strategic Planning
Lead with Strategy Into the New Year
By Krystal Vela
TXC Philosophy: Lead with Strategy. Elevate Through Design. Implement Through Technical Expertise.
A marketing plan is only as strong as the strategy behind it and ensures that there is a clear direction for creative design and all of the tactical efforts that are to follow.
Our COO, Jamie Allen, recently made a speech at our Christmas party and one of her high points focused on how Texas Creative has evolved from a tactical agency into a strategic marketing agency over the past several ye
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Category:Graphic Design
5 Things I Would Magically Change About Adobe Indesign
I want to get this out of the way— Adobe Indesign is a great program which I depend on daily. It’s the industry standard for page design, and for good reason: it’s reliable, easy to use, and incredibly robust in the features department.
But I’m a world class complainer who can find fault in anything, so I thought I’d make this my new blog series: Michael Complains about (Design Program). All of the following items are minor issues I would love to see “fixed.”
1. Controlling Columns
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Doing Business with Government Agencies
By Texas Creative
There are great opportunities with local, state and federal government contracting. That’s why we made a strategic decision over 10 years ago to build a government public affairs and marketing area of our company’s service offerings. It wasn’t easy, it was a long process, but it worked. Here’s how we did it and what it has meant to the growth of Texas Creative.
Get Your Certifications:
Our first stop was the South Central Texas Regional Certification Agency (SCTRCA), where we received ou
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Using Social Media to Establish Thought-Leadership: The Costs and Benefits
By Texas Creative
Often times, social media is overlooked for B2B marketing. It is seen as a tool for businesses to reach consumers, not other businesses. However, the truth is when people are on social media, they are looking for content that provides value to their lives — at home and at work. When looking at B2B marketing, some of the most valuable content you can create is content that educates.
Just think about it: How often are you looking for information regarding your industry? Whether reading about bes
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5 Tips from a New Coordinator
By Texas Creative
I’ve been working as an Account Coordinator here at Texas Creative for about 3 months now, and boy, have I learned a lot. So whether you’ve been in the industry for years, are just starting out, or are considering a career in account management, I hope these tips and tricks help you on your way.
1. Write down everything
No seriously, everything. Take a notebook with you to every meeting, because at some point, someone will say something you’ll need to remember. Taking notes at every meetin