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The 6 golden rules of working in Account Management are basics that anyone can master. If you are you interested in working in account management, these notes will provide some insight into what is expected of your role. 1. Understand your client The beauty of working in an advertising agency is that we get to work with people from all different industries - food and beverage, transportation, nonprofit, real estate, engineers. You name it, and we need to know it. The first thing to do is immerse

Being a chameleon in the workplace can be quite beneficial for you and your employer. For starters, really get to know your place of business and what makes it work. I’ve had six positions in the past 10 plus years within Texas Creative and have learned a lot in that time. Secondly, give of yourself. Put your best foot forward and in return you will be rewarded. A good work ethic speaks volumes and gets noticed. I’m pleased that my employer saw this in me and presented me with new opportunit

What is brand advocacy? Why is it important to turn customers into advocates? Where do I begin? When what you’re selling is no longer “bought,” but “bought into.” When your company moves from a Brand to a Stand, people can stand with you. This blog shares 3 tips for helping companies create brand advocates by starting with a purpose. I’ll start by referencing a book that inspired most of what I’m writing. I was able to see Joey Reiman speak when I worked with General Mills a f

Many of us know that Social Media Influencers have been on the rise since the early 2010’s, but maybe not all of us know how powerful these influencers have become -- specifically YouTubers. It seems everyone has jumped on board with partnering with Instagram Influencers, but we don't often hear about YouTube Influencers. YouTubers are now considered to be celebrities. We can debate that if you want, but the attention and fan-bases that many content creators have is astronomical. Billions of v

If you work in an ad agency, the story I am about to tell will not shock or surprise you. A client calls and asks you for an estimate on how long a new website or brochure will take to build out. In a scary moment you spit out a range of numbers -- your brain is saying “NO, don’t do it!” but alas, the words come, and the client seems happy with how you have answered. You hang up the phone and start to cross your fingers. But wait...a few weeks later you have an email and the client is read