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Social media and digital media, in general, are fast and always evolving platforms that require a lot of continuous education. But you already knew that, since that’s probably what led you to this blog. Attending Social Media Week Austin (SMWATX) last month gave me the opportunity to step away from my computer screen and have real-life conversations with industry thought leaders. And, after three days of learning from some of the best in the business, I walked away with five themes on how to i

Prior to working at Texas Creative, I worked a retail job. This meant being on my feet for 8 hours or more throughout my day. When I started my new job, let me say, I was quite excited about having a desk and a chair. As an active person, I started wondering about how sitting down all day would affect my health. After some research, which was quite shocking to say the least, the statistics are anything other than positive. That in turn did encourage me to do some research about what you can do t

There is a large misconception that agency-life can make it impossible to have this work/life balance that most people strive for. Working in advertising can have moments that make balancing your job with your personal life tough. The campaign is starting, deadlines are hot, and clients are needing their deliverables. This does not mean that the work is not manageable. It is all about managing smarter, not harder. While working for an advertising agency can be busy, it can also be extr

Working at an advertising agency can be an interesting experience for a gal like me, a gal grounded in numbers, statistics, and the bottom line, hidden in an office full of creative minds. Often times I wonder, “Is it possible to transform from the analytical into the world of the imagination?” Working in an agency setting has inspired me to try and change my way of approach at times and try to get inspired in new ways. See 5 tips below for helping expand past the analytical and into the cre

I am told on a regular basis by a client or coworker that they are “not creative” as a way to casually dismiss the ideas they have come to me with. It is true that not all ideas work when it gets down to the nitty-gritty of design (i.e. Craft), but the process of sifting through your mental history to conjure an idea is creativity whether you realize it or not. The first two dictionary definitions of the adjective word creative are: 1. having the quality or power of creating 2. resulting fro