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The cornerstone of success for every ad agency is the ability to establish, build and maintain mutually beneficial long-term relationships with clients. We all know the pursuit of new business is a constant challenge for every agency. So when you win an account it's extremely important to take good care of that relationship. The life blood of the working relationship is financial. Hence, my philosophy of keeping small things small and big things big. The client has selected your agency to help g

According to a recent e-Marketer report, digital ad spending in the US is estimated to reach $129 billion in 2019 and is expected to surpass traditional ad spending for the first time in history. To be effective in this space, it is imperative to have a digital partner with the capabilities that will meet your business goals. In choosing a digital partner, there are several benefits to choosing a full-service agency to plan, develop and execute your digital marketing campaigns. 1. A Holistic, St

Account Managers generally spend a lot of time in reactive mode. We are always prepared to “jump” when our clients tell us to. So, how do we stay on top of our day-to-day tasks and manage the urgent requests at the same time? My answer is by having good time management skills. Below are a few time management tips to help improve your ability to function more effectively throughout your work day. Tip 1: Prioritize Wisely I think it’s fairly obvious to get your most urgent tasks done first,

The 6 golden rules of working in Account Management are basics that anyone can master. If you are you interested in working in account management, these notes will provide some insight into what is expected of your role. 1. Understand your client The beauty of working in an advertising agency is that we get to work with people from all different industries - food and beverage, transportation, nonprofit, real estate, engineers. You name it, and we need to know it. The first thing to do is immerse

Being a chameleon in the workplace can be quite beneficial for you and your employer. For starters, really get to know your place of business and what makes it work. I’ve had six positions in the past 10 plus years within Texas Creative and have learned a lot in that time. Secondly, give of yourself. Put your best foot forward and in return you will be rewarded. A good work ethic speaks volumes and gets noticed. I’m pleased that my employer saw this in me and presented me with new opportunit