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Good brand management consists of making sure there is a sound plan in place to get information into the hands of the consumer. These days, there are many channels that we can use to get information out into the world, and there are three categories that define these channels: Owned, Earned and Paid media. At Texas Creative, we work in all of these spaces with our in-house team of experts. When all three are working in concert together, it provides stronger leverage and support for you

In advertising, time is money. There is nothing worse than finding out that a client’s project is going to cost more than anticipated. We feel disappointed in ourselves, and worst of all, you might have a seriously unhappy client. Managing an efficient budget is one key way of building a trusting client relationship. So, how do we make sure that we keep our client's trust and budgets in the green? 1. Talk About It: Talking about money can be an uncomfortable subject. American Author Emily Post

Going back to work after having a baby has its own set of challenges that a new mom, or dad, face once you enter parenthood. The thought of waking up before the sun rises and heading off to work, after being up most of the night with a crying baby, seems unthinkable. Plus attempting to be the same employee you were before you left is no easy task. Although you're going to experience a few hiccups along the way, hopefully these 5 tips will make heading back to work a little less stressful on you

If you opened up social media last month, whether it was Instagram, Twitter, or Facebook, there’s a good chance that your timeline was full of pictures of your family and friends aged as 75-year-olds. These entertaining photos were a product of FaceApp, a mobile face-editing application that took the world of social media by storm for a whole week before people started to question the privacy of the app. Of course, as soon as the FaceApp was at its peak, the huge buzz-worthy topic of mobile ap

At Texas Creative, we believe companies must evolve to remain relevant, so we sat down with Vice President and Creative Director, Josh Norman, to learn about his 18 year tenure here and how he's watched the company grow over the years. 1. What is your role at Texas Creative? I’m Executive Vice President and Creative Director, and my role is to help direct the creative team along with Brian, our President and Chief Creative Director; David, our VP/Creative Director, and Marcus; our Associa