Blog

2019 has been a really great year at Texas Creative, from winning new accounts, knocking out some simply amazing creative campaigns, optimizing media plans, to building some of the most innovative websites in our portfolio. However, just like in my personal life, as we embark on a new year, why not spend a few moments reflecting on what kind of resolutions I want to encourage my clients (and myself) to strive for in the coming months?  Stick to the Plan One of the things that is most import

So you heard of React, the JavaScript library developed by Facebook for creating fast and interactive user interfaces, and thought “Wow! It would be awesome if I could use this with Drupal.” Well, today I will show you exactly how you can add React to any Drupal site, as well as provide you a module with all the boilerplate code required to get you up and running with React as quickly as possible. Before getting started, we need to understand decoupling. Decoupling is the idea of separating

Ah, the elusive Millennial. A marketer’s search for the holy grail of consumerism. It’s a common question we see when meeting with clients - “how do I reach the millennial and will they actually buy something?”  First, we have to understand a bit about the Millennial consumer. There are 81 million of them in the US and in 2019 they are between the ages of 23 and 38. They were born before computers and cell phones had widespread use and they spend their money on experiences over mate

Presentation isn’t everything; but it’s certainly massively important. This is something I’ve picked up over my career by watching some of the best designers sell their work.  The issue came up recently when I wanted to demonstrate a brochure layout to a client who was uncommitted to a specific design. Everyone can immediately visualize a generic brochure, but there’s a surprising amount of directions to go– letter-fold, z-fold or gate-fold? Pocket or flap? Can it hold a business

A few weeks ago I had the privilege of attending Texas Camp with the web team here at Texas Creative. Texas Camp is a day of curated sessions and panel conversations, and is hosted by volunteers from the regional Drupal community. I know what you’re thinking, why would an Account Manager go to a day-long session about web development? Well, 1. Websites are secretly (probably not-so secret to some of my co-workers) my favorite projects to work on and 2. I personally think that it benefits every