Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Get Out of Your Comfort Zone

Get Out of Your Comfort Zone

By Texas Creative

After graduating college, a lot of people do not know what is next in their path. I remember finishing up my degree and realizing that it was time to get a “real” job and make it on my own. It was a lot to handle in a short amount of time. Moving to a new city and meeting new people can be hard. I found some easy ways to get involved and to network around my area in San Antonio, Texas. A little background for you; I graduated college from Texas Tech University, in good ole’ Lubbock and the
Search Engine Marketing and Why Your Business Should Be Doing It

What Is Search Engine Marketing and Why Your Business Should Be Doing It

By Texas Creative

Have you ever Googled something and noticed that usually the first two results that appear are ads? Those ads are there from the magic of Search Engine Marketing. Search Engine Marketing, also known as SEM, PPC, or paid search (yes, it has many names), is one of the most important channels in advertising for generating conversions and quality website traffic. SEM produces fast results by reaching an audience that is actively searching for the product, information or service your business has to
Existing Values Autocomplete Widget

New Drupal Module: Existing Values Autocomplete Widget

By Art Williams

Providing the content creator a field with a list of values to choose from is a common requirement when building a Drupal site. It’s also something that can be achieved in a variety of ways, each having pros and cons to the approach. Texas Creative’s web team has developed a module that we believe fills a missing gap in this type of field called Existing Values Autocomplete Widget. In the following analysis, we will discuss each possible approach, the use case for it, along with an example.
Designing in Microsoft Office

The 5 Stages of Designing in Microsoft Office

By Michael Streubert

A satirically cynical guide for coping with your next project.   There comes a time in every designer’s career when a dark cloud descends over our pastoral workspace and someone commissions an original design created in Microsoft Word, Excel, or PowerPoint. A dubious request, castrating our professional expertise, the Microsoft Office “Template” has the side-effect of sending any seasoned artist into an emotional, design-purgatory. Yet there is light at the end of the tunnel, and
InDesign's Preflight Panel

Harness the Power of InDesign's Preflight Panel

By Kelley Olmedo

I find myself surprised when I discover that various InDesign features that I use religiously are features unused by other graphic designers. Enter the preflight panel. Combing through your InDesign documents for errors used to be a long and tedious process, but the preflight panel can automate the entire process based on presets that you can create. Starting with InDesign CS4, there has been a somewhat secret, but powerful, preflight panel. It’s usually turned on automatically, (but I tend to