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What is brand advocacy? Why is it important to turn customers into advocates? Where do I begin? When what you’re selling is no longer “bought,” but “bought into.” When your company moves from a Brand to a Stand, people can stand with you. This blog shares 3 tips for helping companies create brand advocates by starting with a purpose. I’ll start by referencing a book that inspired most of what I’m writing. I was able to see Joey Reiman speak when I worked with General Mills a f

Many of us know that Social Media Influencers have been on the rise since the early 2010’s, but maybe not all of us know how powerful these influencers have become -- specifically YouTubers. It seems everyone has jumped on board with partnering with Instagram Influencers, but we don't often hear about YouTube Influencers. YouTubers are now considered to be celebrities. We can debate that if you want, but the attention and fan-bases that many content creators have is astronomical. Billions of v

If you work in an ad agency, the story I am about to tell will not shock or surprise you. A client calls and asks you for an estimate on how long a new website or brochure will take to build out. In a scary moment you spit out a range of numbers -- your brain is saying “NO, don’t do it!” but alas, the words come, and the client seems happy with how you have answered. You hang up the phone and start to cross your fingers. But wait...a few weeks later you have an email and the client is read

There are a lot of migration articles online that explain how to edit YAML configurations and custom migration plugins, so I am skipping over that. You should be familiar with the full migration concepts first.  But before you start the migration process, you will need to clean up a few things from the old D7 site as well as prepare the new D8 site to make it able to take the old data including installing new modules for specific field types. That is what this article is about. By clea

It has been obvious since the debut of Adobe Photoshop in 1990 that its possible uses would be endless, particularly since the introduction of layers in Photoshop way back in 1994. In 2013, Photoshop introduced Puppet Warp, a feature that lets you select areas of an image, add pivot points, and move parts of the image like a manikin figurine. (The feature has since been added to Illustrator, too, for editing vector shapes.) I recently used this feature to straighten an image of paper garland tha