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I am told on a regular basis by a client or coworker that they are “not creative” as a way to casually dismiss the ideas they have come to me with. It is true that not all ideas work when it gets down to the nitty-gritty of design (i.e. Craft), but the process of sifting through your mental history to conjure an idea is creativity whether you realize it or not. The first two dictionary definitions of the adjective word creative are: 1. having the quality or power of creating 2. resulting fro

What is Browser Cache? The browser cache is a temporary collection of files from web pages you’ve previously visited stored locally on your computer. These files often consist of HTML, CSS, JavaScript and various media files. Having local copies of these documents helps facilitate faster load times during subsequent visits to the sites you frequent. Why Clear Browser Cache? Ideally, the browser should detect if a newer file exists on a page and update its cache accordingly by downloading only

The Super Bowl brings out the best of the best in advertising. This may be because a 30-second commercial will cost you millions to show nationally. Variety reported that this year, “CBS has been seeking between $5.1 and $5.3 million for a package of inventory that often includes a 30-second TV ad….” This budget is nothing to be messed around with. Let’s jump into it and break down what I call the best advertisements in Super Bowl History.   Coming in third place is the Snickers “

For the past 2-3 years, almost all of the media articles have stressed the massive exodus from the traditional to digital. The “other media” have made claims that the audience from the traditional forms were eroding, moving into the digital and social realm. According to a report from Gfk TVB Media Comparisons Study from 2018, these claims have not been realized. Broadcast and Cable Television is still the highest reach of all ad-supported platforms at 81%. For the advertiser, the successful

As we’re all getting settled into January with big hopes and dreams for what 2019 will bring, I’m reminded of the phrase “out with the old, in with the new”. There’s one area in business that statement tends to ring most true come January -- focusing on financials. Companies can get fixated with a new calendar year. Once their financial year closes, they can be quick to forget what we were all reveling in just a few weeks ago: the spirit of the holidays—a spirit of giving and of serv