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The idea of conducting market research can seem overwhelming and expensive. I recently had the privilege of helping conduct market research for one of my clients and it has been an extremely educational and eye-opening experience for myself, my internal team and my client. Because market research has been a huge part of my daily life lately, I thought I would share with you the three reasons why you, as a brand, should invest in market research. Market research bases your communications strategy

Over the years I’ve noticed most people in our industry know how to “speak designer.” With that said there are a handful of terms or issues that routinely come up that seem to cause confusion. Here’s a short list of some of the most common offenders and how they’re defined by a designer. TYPE: Distressed: Essentially type that looks worn – think of old painted letters on the side of a 50 year old exterior wall. Typeface: A specific style of alphanumeric characters. E.g. Times New Rom

A low grumble moves throughout the building... My group email has just gone out out to remind everyone to make sure all their time has been entered for the month. It’s understandable, since it makes some people feel micromanaged while others believe minutiae, like recording time, takes valuable time away from their “actual job”. Furthermore, if you haven’t kept a running tally, trying to remember what you’ve worked on and for how long can take as much time as the actual projects; not t

Sometimes I find myself daydreaming about the future. TV shows, movies and video games have all painted pictures of what the future should look like. I can picture flying cars, talking electronics or closets that pick out your outfits… that’s what everyone thinks of, right? I recall growing up and watching The Jetson’s thinking to myself, “Someday, this will be reality.” Now that I’ve grown up, I realize that we truly are living in the future. We may not have flying cars yet, but, we

In this first installment of my 3 part series “Breaking Code: A Designers Guide”. We’ll be going over GREP Find and Replace and GREP styles in InDesign and how you can use them to take control of text with automatic styling. Every designer worth a damn realizes the power behind setting up and leveraging the power of Paragraph and Character styles. Not everyone realizes though that there is a second tier of power built into Paragraph styles that is mostly unused and underutilized. Understan