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Let’s speak about creativity. Perhaps I’m an anomaly in my field, but my relationship with the word “creative” is dubious, and weighted with baggage. Creativity, like art, is never decoration. Creativity will not “jazz up” a layout or ever make anything “pop.” Creativity should appear efficient, never seeming to employ more touch than is absolutely necessary. Discovering a creative execution though is an exhaustive task. People often conflate creativity with being removed from ra

Recently we needed to build a knowledge base for a SaaS client to house support content in both text and video format. Since a lot of this type of content has a progression to it (first do this, then this) it made sense to dust off the Book Module. The Book Module The Book module has been in Drupal core since 2001, so it’s pretty much always been there. It provides a hierarchy to pages in Drupal that allow a next/previous functionality that is useful when you have content with an order to it.

Using social media influencers is a relatively new form of marketing and is being capitalized on almost all social media platforms (Twitter, Facebook, Instagram, Snapchat, YouTube etc). However, “influencers” is not a new concept by any means. Brands have been benefiting from celebrity endorsements since the 1760’s when potter Josiah Wedgwood created a tea set for Queen Charlotte and promoted his pottery as the “Royal Standard”. The past few decades have been saturated with large compa

There are fonts for just about every mood or message, and the right font can completely make your message. But, finding the right font isn't always so easy. The problem comes when you have thousands upon thousands of fonts, and your font library becomes an overwhelming black hole to search through. Up until a few years ago, I found myself using the same fonts over and over, and only using new ones I just happened to stumble upon or saw in a coworker’s design. I found it very difficult to

We've all heard the phrase "love it or leave it", but in the world of advertising, we prefer to  "love it AND leave it". In this case, "leave it" refers to the leave-behind, a tool used to promote your brand, portray a message and just do fun stuff!  In my position as the Print Production Manager at TXC, I’m often asked to recommend options for what I so fondly call “trash and trinkets”, with the goal of ultimately making sure those items get produced, printed and delivered on ti