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After working on various Account Management teams, I have realized that it’s not the number of words we say that’s important, but more so what we say. In order to ensure what we say is truly impactful and reflects the highest level of thought and concern for both our agency and clients, sometimes it’s best to pipe down and just listen. Save your words for the most effective moment (after all that listening, of course). The simple act of listening can push an Account Steward to be an effect

One would think that the first five minutes of a successful client-agency relationship are between the Account Executive and the client or perhaps with the COO and the client. Wrong. The moments building up to this belong to the “Director of First Impressions.”       The Director of First Impressions is the face one sees as they walk into the building each and every time. They’re the delegate, the people person, the cheerleader representing the team, and their actions s

I started in web development about a year ago. When I was hired on at Texas Creative in early October of 2016, I still only knew the bare minimum, but I was eager to learn more to further my career path.  Here at Texas Creative, we use Drupal, a content management system (CMS) I had no prior experience in. The idea of that seemed daunting, but I was eager to learn, and with the mentorship of my team in the past few months, I've certainly learned a lot and have grown to love Drupal. At first

How To Optimize Your Social Video Ads (with user experience in mind) Advertising dollars are increasingly shifting from traditional to digital, and with good reason. Did you know that digital has surpassed traditional (TV, radio, print) as the most consumed media per day? And, within digital, video ad spending is growing at a faster pace than search and display? With this shift happening in media consumption and buying, it’s important to shift your creative processes as well. Working in the

If you’ve been designing logos for brands or working in print design for more than the last 7 years or so, you likely felt the earth shake a bit in 2010 when Pantone introduced their Pantone Plus color matching system, which was developed to help printed PMS colors reproduce more accurately on computer displays. It was a move meant to better connect on-screen color with on-page color, but it came with unfortunate side effects to the average designer’s workflow. The worst of these side effect