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We've all heard the phrase "love it or leave it", but in the world of advertising, we prefer to  "love it AND leave it". In this case, "leave it" refers to the leave-behind, a tool used to promote your brand, portray a message and just do fun stuff!  In my position as the Print Production Manager at TXC, I’m often asked to recommend options for what I so fondly call “trash and trinkets”, with the goal of ultimately making sure those items get produced, printed and delivered on ti

An Account Manager writing a blog on something web related... it sounds scary, I know. But technically, I speak client, and I also really enjoy the web/digital side of my job. So, what I want to translate into non-technical speak for you is why your Content Management System (CMS in agency lingo) choice matters. There are so many CMS options to choose from today, WordPress, Joomla, Typo3, ExpressionEngine, Drupal…. I can keep going... but not all CMS are created equal. In the process of buildi

Here at Texas Creative, we are tasked with taking the Gallup Strengthsfinder Test. It provides customized results that name your unique talents. It's what we do best. The test assigns us traits like Activator, Includer, and Maximizer. When I took the test, I got a WOO. WOO stands for Winning Others Over, and I was the only person in the office to receive one (until a new hire also received a WOO a few months later). The definition of a WOO: People exceptionally talented in the WOO theme love the

CANCER - talk about killing a conversation in one quick second. When you get the diagnosis, at first you think they are wrong. It was someone else’s results. The surgery was supposed to have taken care of everything. I can’t handle this, I have too much to do, my life is in chaos already. And then, what is going to happen at work, can I keep my job? We all know the health care situation right now, being without insurance is not an option.   As many of you might already know, this has ha

For those that may not know, a content management system (CMS) is the administrative back-end of the website that facilitates content creators without any HTML expertise, in editing and creating new content. Generally, this would be limited to editing the title and body of a page in a WYSIWYG (What You See Is What You Get) editor or a rigid set of predefined fields in a content type. While this has traditionally gotten the job done it doesn’t allow for much flexibility in terms of page layout.