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Here at Texas Creative, we are tasked with taking the Gallup Strengthsfinder Test. It provides customized results that name your unique talents. It's what we do best. The test assigns us traits like Activator, Includer, and Maximizer. When I took the test, I got a WOO. WOO stands for Winning Others Over, and I was the only person in the office to receive one (until a new hire also received a WOO a few months later). The definition of a WOO: People exceptionally talented in the WOO theme love the

CANCER - talk about killing a conversation in one quick second. When you get the diagnosis, at first you think they are wrong. It was someone else’s results. The surgery was supposed to have taken care of everything. I can’t handle this, I have too much to do, my life is in chaos already. And then, what is going to happen at work, can I keep my job? We all know the health care situation right now, being without insurance is not an option.   As many of you might already know, this has ha

For those that may not know, a content management system (CMS) is the administrative back-end of the website that facilitates content creators without any HTML expertise, in editing and creating new content. Generally, this would be limited to editing the title and body of a page in a WYSIWYG (What You See Is What You Get) editor or a rigid set of predefined fields in a content type. While this has traditionally gotten the job done it doesn’t allow for much flexibility in terms of page layout.

Ok. Let’s start by putting it all out there. Full disclosure. No secrets between us. I ain’t no spring chicken. In fact, I’m pretty much past summer and into autumn. (Exhibit A: My forest of thick, wavy brown hair is starting to resemble a drone shot of Arctic snow drifts.) During my lengthy career in the advertising and marketing biz, I’ve been a witness to incredible change: From the days when switching fonts on a page required replacing the interchangeable type ball on your IBM Sele

After working on various Account Management teams, I have realized that it’s not the number of words we say that’s important, but more so what we say. In order to ensure what we say is truly impactful and reflects the highest level of thought and concern for both our agency and clients, sometimes it’s best to pipe down and just listen. Save your words for the most effective moment (after all that listening, of course). The simple act of listening can push an Account Steward to be an effect