Blog

Last time you saw me here in the blog-a-sphere I was writing tips for clients who were looking to partner with agencies, that blog can be read here. As I was spending time thinking about what blog topic I wanted to tackle this time around, I felt drawn to the importance of building strong relationships with CURRENT clients. While it is common in the advertising agency world to focus on gaining new business, taking care of the business you already have is key to long-term success. Below I have ou

The media industry is constantly experiencing change, especially with the advancements in technology and major shifts in consumer viewing habits. Marketers are trying to understand how new digital capabilities fit into their marketing plans. Large traditional media companies are either prepared to offer digital capabilities or scrambling to get into the space. Smart devices have connected everything around us, and cross-device targeting is the new hot topic. In keeping up with media industry new

With marketing and advertising constantly evolving, is a tactic as simple as blogging still relevant? According to a survey conducted by Orbit Media Studios to get insight on 1000+ business bloggers, the answer is yes! Over the four years, they have conducted this study, a clear theme has been established – bloggers are being rewarded for their content marketing efforts. Almost 30% of respondents have reported that they experience “strong results” towards their goals from their blog posts,

SVG stands for Scalable Vector Graphics which are graphics that, as the name suggests, are scalable and therefore they look nice and crisp at every size and pixel density. Unlike normal image file types like JPG, PNG or GIFs, SVGs aren’t really graphics—they’re actually XML code! This allows SVGs to be easily manipulated and animated with CSS. Additionally, any live text within an SVG document is even searchable and indexable. SVG Creation is a Multi-Phase Process Much like a website, SVG

Like most people, I was drawn into the world of advertising agencies because of the excitement in the everyday—something I am not sure most accountants would say about their job.  When people think of advertising agencies, the first thing that comes to mind might be super bowl commercials, big bucks, or perhaps the uber-talented Don Draper of Mad Men. I would assume that one thing people are not quick to think about are the complexities and questions that can come from an ad agency accoun