Blog
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Category:Web Development
Evolving CMS Capability with Paragraphs
For those that may not know, a content management system (CMS) is the administrative back-end of the website that facilitates content creators without any HTML expertise, in editing and creating new content. Generally, this would be limited to editing the title and body of a page in a WYSIWYG (What You See Is What You Get) editor or a rigid set of predefined fields in a content type. While this has traditionally gotten the job done it doesn’t allow for much flexibility in terms of page layout.

Rebranding ‘Baby Boomer’
By Texas Creative
Ok. Let’s start by putting it all out there. Full disclosure. No secrets between us.
I ain’t no spring chicken. In fact, I’m pretty much past summer and into autumn. (Exhibit A: My forest of thick, wavy brown hair is starting to resemble a drone shot of Arctic snow drifts.)
During my lengthy career in the advertising and marketing biz, I’ve been a witness to incredible change:
From the days when switching fonts on a page required replacing the interchangeable type ball on your IBM Sele

The Art of Listening
By Texas Creative
After working on various Account Management teams, I have realized that it’s not the number of words we say that’s important, but more so what we say. In order to ensure what we say is truly impactful and reflects the highest level of thought and concern for both our agency and clients, sometimes it’s best to pipe down and just listen. Save your words for the most effective moment (after all that listening, of course). The simple act of listening can push an Account Steward to be an effect

Category:Client Services
The First Five Minutes
One would think that the first five minutes of a successful client-agency relationship are between the Account Executive and the client or perhaps with the COO and the client. Wrong. The moments building up to this belong to the “Director of First Impressions.”
The Director of First Impressions is the face one sees as they walk into the building each and every time. They’re the delegate, the people person, the cheerleader representing the team, and their actions s

Impressions of Drupal 8 as a New Developer
By Texas Creative
I started in web development about a year ago. When I was hired on at Texas Creative in early October of 2016, I still only knew the bare minimum, but I was eager to learn more to further my career path. Here at Texas Creative, we use Drupal, a content management system (CMS) I had no prior experience in. The idea of that seemed daunting, but I was eager to learn, and with the mentorship of my team in the past few months, I've certainly learned a lot and have grown to love Drupal.
At first