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Securing a sports sponsorship that brings value to your brand can be elusive. It can also be an absolute homerun. What you have to keep in mind is that it’s not a game. THE PROS: This is not a beginner’s game or one for the faint of heart. The major (and minor) leagues and their front office negotiators are pros; often lifers in their jobs and certainly motivated to sell you the inventory they have for the highest price they can get, without regard to your marketing and brand goals. Don't ge

Ahhh the logo. Even the word itself is unique. In order to be successful in business, every company will need a unique logo to represent their brand and to build equity with. Brands come in many forms such as companies, products, organizations, groups, causes, places, achievements, events…all things that need to be readily recognized through a single graphic element. It is the graphical tip of the brand iceberg, the spearhead of identity programs, the symbol of all that is good about your busi

It’s June, which means the 2017 Cannes Lions International Festival of Creativity is underway. This is the time of year I always find a renewed sense of creative inspiration from reviewing all the great collective work the world is producing. It’s too early to call out key themes or trends from the winner's circle that we can all admire and learn from; so instead, I’ve curated a list of some of my favorites this year, as well as some classics worth paying homage to that continually craft t

In the past few years, I have worked with several clients who wanted to expand their digital advertising efforts but had no idea where to start. They asked to advertise on Facebook because it’s the “cool” thing to do, or they wanted to run on websites that they themselves visited regularly. These are common scenarios of what clients are thinking in regards to digital advertising, and our job as media experts is to bring them back to first answer a few key questions:  WHAT are the goa

We, the website development team at Texas Creative, are big fans of the Paragraphs Module. For the last couple of years, it has become a larger and larger part of our Drupal 7 and Drupal 8 websites. In this post, I will give three tips we’ve discovered that make Paragraphs even easier for the end-user to use, in our case clients. What is the Paragraphs Module? To quote the Paragraph module description page: “Instead of putting all their content in one WYSIWYG body field including images and