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I can’t count how many times colleagues have called or texted in frustration with the words, “When we were AEs, didn’t we know this stuff already?” Or, “Shouldn’t that just be obvious to them by now?” And inevitably my response is always “Yes, but maybe they didn’t have as good of mentors as we did in our early careers.” This inevitably shifts them to a place of empathy … and reminds me I need to write a blog entry about Brilliant Basics. Talent is only as good

The digital marketing trends I highlighted in my last post were just a few of my predictions on what will be hugely impactful in your 2016 efforts. In case you missed 1 through 3 read them here. Let's take a look at a few more insightful trends that will support a healthy media plan on a deeper level. 4. Solid Relationship Marketing is Built on Trust The shift away from mass-target approaches for short-term customer acquisition is a huge opportunity that should not be overlooked. Relationship m

Digital marketing is heavily dependent on Internet technology, which is in a constant state of evolution. Yet, despite the myriad algorithm updates, digital channels (such as Display, Search, Email, Social Media, and Video advertising) for marketers and business owners remain top of mind. So I think it’s safe to say digital advertising isn’t going anywhere anytime soon. A year ago my scope of knowledge in digital advertising was limited, which at the time centered solely around social media

It’s 2016, a new year — new opportunities and a chance to reflect on our successes of the previous year. Brought to mind during these moments we spend in observance of the passage of time are the tools and processes in which I spend the majority of mine. 2015 was a year of great progress for TXC. All of it for the better. In an effort to continue to embrace change that has served us so well, what follows is a set of considerations for the designer in the New Year. 1) Make Adoption Routine Pr

#Celebr8D8 with @texascreative developers @To_Be_Benji & @jvative. pic.twitter.com/LM1E2IcvX5 — Art Williams (@ArtisWilliams) November 20, 2015 Inevitably, if you are a Drupal-based agency, and have been around for awhile, with the trumpeted release of Drupal 8, you will get some variation of the following questions: Client: “You tell me my site is on Drupal 7, and that you keep it up to date, but I see that Drupal 8 is out ... what!? And why do I need to rebuild a ‘new’ site to get