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Digital marketing is heavily dependent on Internet technology, which is in a constant state of evolution. Yet, despite the myriad algorithm updates, digital channels (such as Display, Search, Email, Social Media, and Video advertising) for marketers and business owners remain top of mind. So I think it’s safe to say digital advertising isn’t going anywhere anytime soon. A year ago my scope of knowledge in digital advertising was limited, which at the time centered solely around social media

It’s 2016, a new year — new opportunities and a chance to reflect on our successes of the previous year. Brought to mind during these moments we spend in observance of the passage of time are the tools and processes in which I spend the majority of mine. 2015 was a year of great progress for TXC. All of it for the better. In an effort to continue to embrace change that has served us so well, what follows is a set of considerations for the designer in the New Year. 1) Make Adoption Routine Pr

#Celebr8D8 with @texascreative developers @To_Be_Benji & @jvative. pic.twitter.com/LM1E2IcvX5 — Art Williams (@ArtisWilliams) November 20, 2015 Inevitably, if you are a Drupal-based agency, and have been around for awhile, with the trumpeted release of Drupal 8, you will get some variation of the following questions: Client: “You tell me my site is on Drupal 7, and that you keep it up to date, but I see that Drupal 8 is out ... what!? And why do I need to rebuild a ‘new’ site to get

In case you missed part one, read it here. When you ask someone to define what normal looks like, their answer will probably give you insight into their generation. Here are a few things that have evolved over time to what is now defined as the “new normal”, and what it all means to your marketing plan. The Family — Previous generations: a mom, a dad, two kids and a dog. For Pluralists (Generation Z or GenZ): Two moms (one Caucasian, one multiracial), each having carried one child via in v

As a mother, I can’t help but hear Generation Z and immediately think World War Z or the Zombie Apocalypse. Maybe, like every stereotyped aging person from past generations, I’m also frightened by children today — their fashion sense, their technological influence or their absolute disregard for privacy. But being in the ad business — scratch that — the culture business, I find myself intrigued with the idea of what’s next.  Whether sourced from curiosity or fear, I can’t hel