Blog Posts - Online Marketing

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Twitch: Engagement is the Name of the Game

Twitch: Engagement is the Name of the Game

By Michael Streubert

DO YOU WANT TO PLAY A GAME? A couple weeks ago a news story probably didn’t break into your bubble, but it showcased a significant indicator of generational sea change in media consumption and messaging.  Two United States congress(wo)men played a video game. It was a pretty big hit. In an effort to engage the youngest generation of voters in the United States (not coincidentally the least likely to participate in the political process), Representatives Alexandria Ocasia-Cortez and Ilhan
Tech Tok: Big Tech and Capitol Hill.

Tech Tok: Big Tech and Capitol Hill.

By Ashley Landers

Their past few weeks together have been eventful. Here’s two big reasons it matters to marketers. With it being a Presidential election year, you might expect I’d be focusing on Facebook. That is certainly important to note. We have noticed their flagging paid ads as “political” or “social issues” in nature to be much more prevalent. Make sure you have a partner that can be quick with a plan to divert those dollars into other tactics, or find ways to address any creative concerns tha
Texas Creative Digital Marketing

Texas Creative Digital Marketing

By Krystal Vela

It’s 2020, and if you are in the market for a new digital marketing agency, this is the blog for you! At Texas Creative, we take pride in our digital marketing capabilities and measurable outcomes that we provide to our current clients. From paid digital and social advertising, to building award-winning websites, we offer customized solutions for all of your digital needs, all under one roof. Below are just a few of the top reasons to consider TXC as your new digital agency (but believe me, th
Word-of-Mouth and 81M Consumers

Word-of-Mouth and 81M Consumers

By Texas Creative

Ah, the elusive Millennial. A marketer’s search for the holy grail of consumerism. It’s a common question we see when meeting with clients - “how do I reach the millennial and will they actually buy something?”  First, we have to understand a bit about the Millennial consumer. There are 81 million of them in the US and in 2019 they are between the ages of 23 and 38. They were born before computers and cell phones had widespread use and they spend their money on experiences over mate
Search Engine Marketing and Why Your Business Should Be Doing It

What Is Search Engine Marketing and Why Your Business Should Be Doing It

By Texas Creative

Have you ever Googled something and noticed that usually the first two results that appear are ads? Those ads are there from the magic of Search Engine Marketing. Search Engine Marketing, also known as SEM, PPC, or paid search (yes, it has many names), is one of the most important channels in advertising for generating conversions and quality website traffic. SEM produces fast results by reaching an audience that is actively searching for the product, information or service your business has to
Online Brand Management

The Importance of Online Brand Management

By Texas Creative

Have you ever Googled yourself? A majority of companies aren’t pleased with the results that they find when they Google themselves, and with good reason. Your company's online presence can make or break you. What happens to pop up during a Google search that’s aimed at your company can bring you a new client or a lost opportunity. Google is the best friend to many, which isn’t a huge secret to anyone considering 83% of online searches happen through Google. However, 91% of online adul
Choosing a Full-Service Agency for Digital Marketing

Benefits to Choosing a Full-Service Agency for Digital Marketing

By Krystal Vela

According to a recent e-Marketer report, digital ad spending in the US is estimated to reach $129 billion in 2019 and is expected to surpass traditional ad spending for the first time in history. To be effective in this space, it is imperative to have a digital partner with the capabilities that will meet your business goals. In choosing a digital partner, there are several benefits to choosing a full-service agency to plan, develop and execute your digital marketing campaigns. 1. A Holistic, St
YouTube Influencers' Power - Jennifer Alvord

The Power of YouTube Influencers

By Texas Creative

Many of us know that Social Media Influencers have been on the rise since the early 2010’s, but maybe not all of us know how powerful these influencers have become -- specifically YouTubers. It seems everyone has jumped on board with partnering with Instagram Influencers, but we don't often hear about YouTube Influencers. YouTubers are now considered to be celebrities. We can debate that if you want, but the attention and fan-bases that many content creators have is astronomical. Billions of v
Challenging the Misconception of Traditional Media in 2019

Challenging the Misconception of Traditional Media in 2019

By Texas Creative

For the past 2-3 years, almost all of the media articles have stressed the massive exodus from the traditional to digital. The “other media” have made claims that the audience from the traditional forms were eroding, moving into the digital and social realm. According to a report from Gfk TVB Media Comparisons Study from 2018, these claims have not been realized. Broadcast and Cable Television is still the highest reach of all ad-supported platforms at 81%. For the advertiser, the successful
Who to Hire for Your Social Media

Make The Right Move: Who to Hire for Your Social Media

By Texas Creative

Chances are you’re on at least one of the many social media platforms, and you’re not alone—69% of the American population have a presence on at least one of them. And as a business owner, you also understand the need to get your company out there so by default you also know you’ve got to get on social media. Where do you start? Facebook has the highest number of users while Twitter’s demographics are largely college educated and live in cities. If your brand does well visually maybe y