Blog Posts - Inspiration

There's no perfect one-stop software for GIF creation, but years of experience have led me to this streamlined workflow that rewards with efficiencies.
To say 2020 was a year unlike any we’ve experienced in our lifetimes would be quite an understatement. And while we’re all very happy to put the last 12 months in our rear-view mirrors, the team at Texas Creative has been reflecting on some positive aspects of this extraordinary time. Through all the adversity we’ve faced, a new normal has emerged. One that has revealed what is truly important in our lives: Family, Friends, and Community.
Category: Inspiration
2020 has been anything but conventional. We have gone from structured in-school learning by professionals to homeschooling by parents that are working from home simultaneously. Classrooms were traded for temporary desks made up of kitchen tables or any hard surface available. This year is when finding a decent priced desk was like looking for a needle in a haystack for us parents. We experienced the great toilet paper shortage and soap, hand sanitizer and Clorox wipes were being traded between neighbors like our lives depended on it.
Everyone should be utilizing their strengths to encourage those around them to vote during this election. Whether it’s simply sharing helpful resources on your social media or spreading awareness by word of mouth, something is better than nothing. One of the many perks that comes with working for a marketing agency is that we have the power to utilize our talents for the greater good of our community, and the nation, during this presidential election.
Category: Inspiration
As a small business, it’s always been part of our company DNA to encourage voting. We have built into our Texas Creative handbook the standard paid-time-off for voting - one hour - and encourage our staff to register to vote as they join our team. Usually that’s enough. But this year, as we head into an election with anticipated record voter turnout, we decided we had to do more to help with our civic duties. You see, there are a lot of ways to show your patriotism: saying the pledge, flying the flag, singing the national anthem, or serving in our military.
We all fall into ruts in our daily lives. As responsibilities pile up, we become machines of routine that eventually can lead to monotony. It is hard to be creative within monotony. I get it, I have three kids and there are plenty of days where efficiency is the only goal of the day, so when I read an article telling me to “break routine” in order to be more creative, I just laugh. But, there are some tips I can offer that I find helpful. Not all of them are pandemic-proof, but we can possibly modify a bit to fit our current situation.
Category: Inspiration
Some say, “People are an agency’s greatest asset.” I say, “The RIGHT people are an agency’s ONLY asset.”
With the caveat that the world is a mess and I’m ridiculously fortunate to have THIS as a blog post, I’ll say humbly that I’ve spent a lot of the last five months while working at home getting my digital life in order, one small bit at a time. 
With the spread of the novel coronavirus affecting everything from travel to the availability of toilet paper, mitigating COVID-19 in the United States has become a growing issue. Under a recent order from the City of San Antonio, non-essential businesses are now required to close their doors and send their employees to work remotely until the virus can be slowed. Here at Texas Creative, we have followed the city’s orders and are now working remotely along with countless other businesses. 
When it comes to stats measuring marketing success, usually the higher the better. But when the data involves people and their lives, sometimes the most impressive stat is one.

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