The rise of popular apps such as TikTok and Instagram prompted many companies, organizations, and national brands to seek alternative ways to target a younger generation of consumers. Many turn to social media influencers to accomplish this goal. Social media influencers hold power over many younger consumers because Millennials and Generation Z trust influencers' thoughts and opinions about a product or service. Most people on social media follow a particular influencer and feel like they know them personally, even though they have never met.
Blog Posts - Social Media
Since the news broke last summer that the iOS 14.5 Apple update would have significant changes to user privacy and impact the use of data for marketing, the digital media team at Texas Creative has been monitoring the conversations among leaders in the industry. The new update will prompt users with a pop-up message asking for permission to allow or not allow apps to track a user across apps and websites owned by other companies.
To say 2020 was a year unlike any we’ve experienced in our lifetimes would be quite an understatement. And while we’re all very happy to put the last 12 months in our rear-view mirrors, the team at Texas Creative has been reflecting on some positive aspects of this extraordinary time. Through all the adversity we’ve faced, a new normal has emerged. One that has revealed what is truly important in our lives: Family, Friends, and Community.
DO YOU WANT TO PLAY A GAME? A couple weeks ago a news story probably didn’t break into your bubble, but it showcased a significant indicator of generational sea change in media consumption and messaging. Two United States congress(wo)men played a video game. It was a pretty big hit.
Everyone should be utilizing their strengths to encourage those around them to vote during this election. Whether it’s simply sharing helpful resources on your social media or spreading awareness by word of mouth, something is better than nothing. One of the many perks that comes with working for a marketing agency is that we have the power to utilize our talents for the greater good of our community, and the nation, during this presidential election.
Their past few weeks together have been eventful. Here’s two big reasons it matters to marketers. With it being a Presidential election year, you might expect I’d be focusing on Facebook. That is certainly important to note. We have noticed their flagging paid ads as “political” or “social issues” in nature to be much more prevalent. Make sure you have a partner that can be quick with a plan to divert those dollars into other tactics, or find ways to address any creative concerns that might be driving the flags.
At Texas Creative, we take pride in our digital marketing capabilities and measurable outcomes that we provide to our current clients. From paid digital and social advertising, to building award-winning websites, we offer customized solutions for all of your digital needs all under one roof. This blog is about why Texas Creative is one of the top digital marketing agencies in San Antonio.
Long drive? Podcast. Cleaning the house? Podcast. Commute to work? Podcast. Podcasts are a great way to learn new things, stay up to date with current events and trends, or even just provide you with some good ‘ole entertainment.
If you opened up social media last month, whether it was Instagram, Twitter, or Facebook, there’s a good chance that your timeline was full of pictures of your family and friends aged as 75-year-olds. These entertaining photos were a product of FaceApp, a mobile face-editing application that took the world of social media by storm for a whole week before people started to question the privacy of the app. Of course, as soon as the FaceApp was at its peak, the huge buzz-worthy topic of mobile app privacy got thrown into the equation.