Blog Posts - Social Media

DO YOU WANT TO PLAY A GAME? A couple weeks ago a news story probably didn’t break into your bubble, but it showcased a significant indicator of generational sea change in media consumption and messaging.  Two United States congress(wo)men played a video game. It was a pretty big hit.
Everyone should be utilizing their strengths to encourage those around them to vote during this election. Whether it’s simply sharing helpful resources on your social media or spreading awareness by word of mouth, something is better than nothing. One of the many perks that comes with working for a marketing agency is that we have the power to utilize our talents for the greater good of our community, and the nation, during this presidential election.
Their past few weeks together have been eventful. Here’s two big reasons it matters to marketers. With it being a Presidential election year, you might expect I’d be focusing on Facebook. That is certainly important to note. We have noticed their flagging paid ads as “political” or “social issues” in nature to be much more prevalent. Make sure you have a partner that can be quick with a plan to divert those dollars into other tactics, or find ways to address any creative concerns that might be driving the flags.
At Texas Creative, we take pride in our digital marketing capabilities and measurable outcomes that we provide to our current clients. From paid digital and social advertising, to building award-winning websites, we offer customized solutions for all of your digital needs all under one roof. This blog is about why Texas Creative is one of the top digital marketing agencies in San Antonio.
Long drive? Podcast. Cleaning the house? Podcast. Commute to work? Podcast. Podcasts are a great way to learn new things, stay up to date with current events and trends, or even just provide you with some good ‘ole entertainment. 
If you opened up social media last month, whether it was Instagram, Twitter, or Facebook, there’s a good chance that your timeline was full of pictures of your family and friends aged as 75-year-olds. These entertaining photos were a product of FaceApp, a mobile face-editing application that took the world of social media by storm for a whole week before people started to question the privacy of the app. Of course, as soon as the FaceApp was at its peak, the huge buzz-worthy topic of mobile app privacy got thrown into the equation.
Have you ever Googled something and noticed that usually the first two results that appear are ads? Those ads are there from the magic of Search Engine Marketing. Search Engine Marketing, also known as SEM, PPC, or paid search, is one of the most important channels in advertising for generating conversions and quality website traffic.
Many of us know that Social Media Influencers have been on the rise since the early 2010’s, but maybe not all of us know how powerful these influencers have become – specifically YouTubers. It seems everyone has jumped on board with partnering with Instagram Influencers, but we don’t often hear about YouTube Influencers.
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Social media and digital media, in general, are fast and always evolving platforms that require a lot of continuous education. But you already knew that, since that’s probably what led you to this blog. Attending Social Media Week Austin (SMWATX) last month gave me the opportunity to step away from my computer screen and have real-life conversations with industry thought leaders.
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Often times, social media is overlooked for B2B marketing. That is a grave mistake. When used to establish thought-leadership, your social media profiles can be your most valuable tools.

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