A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
Recently we helped our partners, the San Antonio River Authority, launch their anti-litter initiative. A year in the making, it started when residents received a bad report on the amount of litter that ends up in area creeks and rivers. Reflecting on how much work went into making this trash outreach initiative a success, below are a few tips that could apply to any public service effort.
An brief explanation of behavioral targeting.
In the 18 months since the world shut down in March 2020, millions of Americans lost their jobs. I started not one, but two new jobs since being laid off in early April 2020, and I have learned a few things along the way!