Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Why I Like Drupal 8 and You Should Too
12 Sep
by Jaime Contreras

The profession of building websites has seen many changes in the last few years. SEO, website performance, multi-screen responsiveness, and accessibility are no longer luxuries. On top of that, tools have emerged that have improved the development experience and simplified scalability. Finding a modern CMS or framework that can incorporate ALL of these considerations is difficult. Especially when the flexibility to be able to create unique websites is also important. This is where Drupal 8 outshines other frameworks.

Difficult Accounting Conversations
05 Sep
Category: Inspiration
by Jenifer Crader

In everyday life, people don’t typically enjoy talking about money - the same can be said in business. The truth of the matter is, this is one of the more common things that we deal with in an agency setting. We talk about estimates, payments and financials with clients and even internally. I have seen that there is a common approach to these conversations, whether it be with your coworkers or with clients, that can help ease and guide the conversation in a positive direction for everyone involved.

Understanding Media Channels and Their Roles in a Good Media Plan
29 Aug
by Jamie Allen

Good brand management consists of making sure there is a sound plan in place to get information into the hands of the consumer. These days, there are many channels that we can use to get information out into the world, and there are three categories that define these channels: Owned, Earned and Paid media. At Texas Creative, we work in all of these spaces with our in-house team of experts. When all three are working in concert together, it provides stronger leverage and support for your paid media efforts.

Managing an Effective Retainer Budget
22 Aug
by Nicole Rosenfield

In advertising, time is money. There is nothing worse than finding out that a client’s project is going to cost more than anticipated. We feel disappointed in ourselves, and worst of all, you might have a seriously unhappy client. Managing an efficient budget is one key way of building a trusting client relationship. So, how do we make sure that we keep our client’s trust and budgets in the green?

Tips That Will Make Returning Back to Work Easier After Maternity Leave
15 Aug
Category: Inspiration
by Shelbi Walker

Going back to work after having a baby has its own set of challenges that a new mom, or dad, face once you enter parenthood. The thought of waking up before the sun rises and heading off to work, after being up most of the night with a crying baby, seems unthinkable. Plus attempting to be the same employee you were before you left is no easy task. Although you’re going to experience a few hiccups along the way, hopefully these 5 tips will make heading back to work a little less stressful on you and your little one.

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