A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
We all fall into ruts in our daily lives. As responsibilities pile up, we become machines of routine that eventually can lead to monotony. It is hard to be creative within monotony. I get it, I have three kids and there are plenty of days where efficiency is the only goal of the day, so when I read an article telling me to “break routine” in order to be more creative, I just laugh. But, there are some tips I can offer that I find helpful. Not all of them are pandemic-proof, but we can possibly modify a bit to fit our current situation.
Tell me if you’ve ever been in this situation…you’ve worked your heart out creating a one-off animation, it’s been eased within an inch of its life, and every aspect of the animation has been considered. Now, say, for example, the composition in question is a lower-third for video and, you’ve got a dozen or more unique variations to make for on-screen talent. Maybe lowers aren’t your thing, and you’re making animated banners with unique copy elements for each version.
Some say, “People are an agency’s greatest asset.” I say, “The RIGHT people are an agency’s ONLY asset.”
It’s important that everyone, regardless of disability, has unabated access to information on the web. People with disabilities should be able to comprehend, navigate, and interact with the web just like anyone else. Who doesn’t like the idea of more people using their websites?