Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Chocolate cake drizzled in chocolate syrup
03 Apr
by Jamie Allen

Success in the kitchen is directly related to the cook’s ability to read and prepare a brilliant recipe. One wrong ingredient, incorrect measurement or miscalculation and you hit the FAIL button and, in turn, probably post a humorous picture of your disaster on Instagram, Facebook or Pinterest.

The same goes with media planning. It’s all in the mix.

Let's get cerebral
30 Jun
by Marcus Romero

I think I’m finally ready to admit it. I’ve known for quite a while and it’s time to lay it out there. I’m a hoarder. Thankfully, not a hoarder of the frightening danger to oneself and others variety, but a pack rat nonetheless — always stashing away a digital amassment to use in my creative development.

To create great things, a designer’s mind must be fed.

09 Jun
by

Social media photo requirements vary across the multiple platforms, so what sizes should you be uploading and, better yet, why worry about it?

15 May
by Josh Norman

Creative people have a knack for finding inspiration in unexpected places, and for following lines of thinking into new spaces. It’s an effective way to keep unique ideas flowing, even if some of them turn out to be useless. The hunt is always on, though: What’s the one great concept that could make a single piece of creative or an entire advertising campaign exceptional?

23 Apr
by Kelley Olmedo

Transitioning from traditional academic to design courses during college was difficult after years of being told exactly what to do by teachers. I was suddenly given free reign and encouraged to just “be creative.” In hindsight though, the more years I put into design, the more I realized it was never truly free reign; I simply needed to adjust to solving problems creatively instead of academically, and like other designers, my straight forward, black and white approach subtlety transitioned into solving problems emotionally and intuitively.

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