A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
Success in the kitchen is directly related to the cook’s ability to read and prepare a brilliant recipe. One wrong ingredient, incorrect measurement or miscalculation and you hit the FAIL button and, in turn, probably post a humorous picture of your disaster on Instagram, Facebook or Pinterest.
The same goes with media planning. It’s all in the mix.