Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

With the spread of the novel coronavirus affecting everything from travel to the availability of toilet paper, mitigating COVID-19 in the United States has become a growing issue. Under a recent order from the City of San Antonio, non-essential businesses are now required to close their doors and send their employees to work remotely until the virus can be slowed. Here at Texas Creative, we have followed the city’s orders and are now working remotely along with countless other businesses. 
Over the last few years, I’ve become a massive proponent of Paragraph Styles, even to the point where I’m happy to set up a unique style for all repeatable type treatments in any InDesign document that crosses my desk.  Paragraph styles are a powerful feature in InDesign that often go overlooked and underutilized. While they can seem clunky to set up, their efficiency in making global changes should always offset the initial time investment. 
When it comes to stats measuring marketing success, usually the higher the better. But when the data involves people and their lives, sometimes the most impressive stat is one.
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As a media professional, there has been so much growth during my career in the world of media advertising.  Traditional media vehicles; Television, Spot Radio, Newspaper, Magazines and Billboards, are no longer our only options in the new age of digital marketing, but they are still fundamental and important for brand awareness. As  media strategists, it is our expertise to develop the best strategy for the advertiser and understand the role that traditional media tactics play in an overall marketing campaign. 
Everyone enjoys the web and the utility it serves in our everyday lives. However, not everyone interacts with the web in the same way. Many users with visual disabilities rely on screen readers and their keyboard to navigate and engage with websites.

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