Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

The Big Game’s Real MVP
31 Jan
by Kim Worden

The Super Bowl brings out the best of the best in advertising. This may be because a 30-second commercial will cost you millions to show nationally. Variety reported that this year, “CBS has been seeking between $5.1 and $5.3 million for a package of inventory that often includes a 30-second TV ad….” This budget is nothing to be messed around with. Let’s jump into it and break down what I call the best advertisements in Super Bowl History.  

Challenging the Misconception of Traditional Media in 2019
24 Jan
by Debbie Hamilton

For the past 2-3 years, almost all of the media articles have stressed the massive exodus from the traditional to digital. The “other media” have made claims that the audience from the traditional forms were eroding, moving into the digital and social realm.

A New Year, An Old Spirit.
17 Jan
by Ashley Landers

As we’re all getting settled into January with big hopes and dreams for what 2019 will bring, I’m reminded of the phrase “out with the old, in with the new”. There’s one area in business that statement tends to ring most true come January – focusing on financials.

Lead with Strategy Into the New Year
10 Jan
by Krystal Vela

TXC Philosophy: Lead with Strategy. Elevate Through Design. Implement Through Technical Expertise.

A marketing plan is only as strong as the strategy behind it and ensures that there is a clear direction for creative design and all of the tactical efforts that are to follow. 

5 Things I Would Change About Adobe Indesign
19 Dec
Category: Graphic Design
by Michael Streubert

Do you think InDesign is the perfect page layout tool? Well, I do too. But I’m digging deep to find 5 things that could use a tune-up to make it even more perfect-er!

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