A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
As a media professional, there has been so much growth during my career in the world of media advertising. Traditional media vehicles; Television, Spot Radio, Newspaper, Magazines and Billboards, are no longer our only options in the new age of digital marketing, but they are still fundamental and important for brand awareness. As media strategists, it is our expertise to develop the best strategy for the advertiser and understand the role that traditional media tactics play in an overall marketing campaign.
Everyone enjoys the web and the utility it serves in our everyday lives. However, not everyone interacts with the web in the same way. Many users with visual disabilities rely on screen readers and their keyboard to navigate and engage with websites.
When we first read about the Coronavirus epidemic, I’m sure we didn’t think much more about it. The distance between us and the origin of the virus was great, and nothing could happen to any of us because we are in the United States. This couldn’t have been further from the truth and there are many ways this affects our country directly as well as indirectly.
There’s a recurring question that you will hear throughout your adult life. The question that you are asked every time you meet a new person... “So what do you do?” And that is when I tell them that I work in client services for an advertising agency. Most people just nod and pretend to know what I am talking about. Then you have those people that work in advertising or marketing and actually understand what you do. But more often than not, people will respond with a “huh” or “so what does that mean?” So let me explain what an advertising agency is, and the different services Texas Creative offers that can help your company.
When the idea first hit me to try my hand at starting a business, it was 1985. Ronald Reagan was president, a gallon of gas was $1.09, the Bears won the Super Bowl, CDs were new, the first version of Windows was released and the Titanic was found. And oh yeah, the first Macintosh computer was introduced the year before and the word on the street was that it’s going to have a profound impact on the industry we work in. What an understatement and what a time it was.