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Like the rest of the world, TXC has spent the last half decade exploring how artificial intelligence can bring more value to our work and our clients. How can it help us parse research and reporting data? Evaluate our clients’ competitors? Streamline our coding processes? Help us be more informed when allocating budgets? When it comes to producing original creative that doesn’t infringe on the copyrighted works of others, use of AI can be trickier. We’ve found very safe use cases for AI wi

The 2022 FIFA World Cup reached more than 5 billion people globally, with the final between Argentina and France attracting approximately 1.5 billion viewers alone. With the 2026 FIFA World Cup set to bring an expanded field of 48 teams and 104 matches across North America, media teams have been evaluating how to capitalize on one of the world's largest broadcast events. The opportunity is significant, but massive audiences don't automatically translate into efficient media buys. The brands gene

From “First Time” to “Okay, I Know Where the Coffee Is” Last year, DrupalCon introduced me to the chaos, community, and caffeine-fueled magic of tech conferences. This time around, I walked into Chicago like a slightly upgraded character. Same developer, but with better stats: +10 confidence +5 networking +1 sense of direction (still buggy) Chicago greeted us with towering buildings, icy-cold streets, and a venue that felt both massive and welcoming. And once again, I wasn’t alo

The Witte Museum has been telling San Antonio’s story for 100 years — through nature, science, culture, and moments families remember long after they leave the museum. A centennial like that deserves more than a few “don’t miss it” ads. It deserves momentum. That’s where the Texas Creative media team enters the picture. As the Witte Museum’s media partner, we’re taking a milestone year and turning it into a full-season celebration — one that stays top of mind, drives real atten

An advertising sponsorship takes more than slapping a logo on a banner and calling it a day. At its core, a sponsorship is a strategic partnership — an exchange of value between a brand and an event, organization, cause, or personality. One side provides funding, resources, or in-kind support; the other delivers access, audience, credibility, and meaningful engagement. When done right, sponsorships don’t just generate impressions, they build associations, spark conversations, and position br