A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
DO YOU WANT TO PLAY A GAME? A couple weeks ago a news story probably didn’t break into your bubble, but it showcased a significant indicator of generational sea change in media consumption and messaging. Two United States congress(wo)men played a video game. It was a pretty big hit.
Everyone should be utilizing their strengths to encourage those around them to vote during this election. Whether it’s simply sharing helpful resources on your social media or spreading awareness by word of mouth, something is better than nothing. One of the many perks that comes with working for a marketing agency is that we have the power to utilize our talents for the greater good of our community, and the nation, during this presidential election.
As a small business, it’s always been part of our company DNA to encourage voting. We have built into our Texas Creative handbook the standard paid-time-off for voting - one hour - and encourage our staff to register to vote as they join our team. Usually that’s enough. But this year, as we head into an election with anticipated record voter turnout, we decided we had to do more to help with our civic duties. You see, there are a lot of ways to show your patriotism: saying the pledge, flying the flag, singing the national anthem, or serving in our military.
We all fall into ruts in our daily lives. As responsibilities pile up, we become machines of routine that eventually can lead to monotony. It is hard to be creative within monotony. I get it, I have three kids and there are plenty of days where efficiency is the only goal of the day, so when I read an article telling me to “break routine” in order to be more creative, I just laugh. But, there are some tips I can offer that I find helpful. Not all of them are pandemic-proof, but we can possibly modify a bit to fit our current situation.
Tell me if you’ve ever been in this situation…you’ve worked your heart out creating a one-off animation, it’s been eased within an inch of its life, and every aspect of the animation has been considered. Now, say, for example, the composition in question is a lower-third for video and, you’ve got a dozen or more unique variations to make for on-screen talent. Maybe lowers aren’t your thing, and you’re making animated banners with unique copy elements for each version.