Blog Posts - Social Media

Facebook's Dynamic Creative is a helpful tool for advertisers. It automatically tests different ad variations optimized for your audience based on your provided components. It saves time and money, improves ad performance, and provides valuable data. However, it also has some drawbacks. Let's explore the pros and cons of Facebook's Dynamic Creative for paid ads. Pros of Facebook's Dynamic Creative: Personalized Ads: With Dynamic Creative, ads can be customized for different audiences, making th

The clock is TikTok-ing on the social video platform that started as a fun place for viral dance videos and lip syncing. In our ever-evolving digital landscape, you’ve got to not only stay on top of the latest trends, but you’ve got to stay abreast of legislative action. Enter H.R.7521, the latest buzz (kill) in the world of social media regulation, and a game-changer for platforms like TikTok. Let's dive into the nitty-gritty of what this bill entails, what's at stake, and how it could shap

During Hispanic Heritage Month, we’re reflecting on the importance of Hispanic marketing, and the growing influence and diversity of the Hispanic population in the United States and our region of Texas. For 20+ years, Texas Creative has been helping brands and government agencies use research-based strategies to reach Hispanic populations through customized messaging and media selection. Here are some data-driven insights related to Hispanic marketing:  1. Population Growth The&

Have you heard the latest in the eXciting world of social media? Elon Musk, owner of Twitter, aXed the Twitter name and logo for the new X brand. See what we did there? Musk tweeted, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.” Has this been his plan the whole time? One of Musk's early companies was an online bank called X.com and now that domain redirects to the new Twitter.com or X. We have so many questions about the roll out and what that means

A considerable amount of people manage multiple social media accounts. Most of those accounts are for personal use, but some are managed for business purposes. Whether a person is posting for business or pleasure; the following guidelines will maximize anyone’s social media presence and help avoid those awkward situations with friends, family, and colleagues.  Do’s: Respond & interact with your audience - It’s extremely important to make your audience feel heard and seen. Interact

The rise of popular apps such as TikTok and Instagram prompted many companies, organizations, and national brands to seek alternative ways to target a younger generation of consumers. Many turn to social media influencers to accomplish this goal. Social media influencers hold power over many younger consumers because Millennials and Generation Z trust influencers' thoughts and opinions about a product or service. Most people on social media follow a particular influencer and feel like they know

When companies come to Texas Creative for help with reputation management, our first strategy is to perform a comprehensive Google search to explore what type of information about the client is out there. I thought we were thorough at SEO research until I stumbled upon a Twitter post by Chris Hladczuk (@chrishlad) that walked through the “8 Googling Tips You Probably Don’t Know”. I will share his tips below. These tips offer great efficiency when trying to find the things you want and

Since the news broke last summer that the iOS 14.5 Apple update would have significant changes to user privacy and impact the use of data for  marketing, the digital media team at Texas Creative has been monitoring the conversations among leaders in the industry. The new update will prompt users with a pop-up message asking for permission to allow or not allow apps to track a user across apps and websites owned by other companies. Additional information about this policy is available h

To say 2020 was a year unlike any we’ve experienced in our lifetimes would be quite an understatement. And while we’re all very happy to put the last 12 months in our rear-view mirrors, the team at Texas Creative has been reflecting on some positive aspects of this extraordinary time. Through all the adversity we’ve faced, a new normal has emerged. One that has revealed what is truly important in our lives: Family, Friends, and Community. With that thought in mind, we’re starting this pr

DO YOU WANT TO PLAY A GAME? A couple weeks ago a news story probably didn’t break into your bubble, but it showcased a significant indicator of generational sea change in media consumption and messaging.  Two United States congress(wo)men played a video game. It was a pretty big hit. In an effort to engage the youngest generation of voters in the United States (not coincidentally the least likely to participate in the political process), Representatives Alexandria Ocasia-Cortez and Ilhan