Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

TXC goes Back to the Future

TXC goes Back to the Future

By Texas Creative

In 1985, Texas Creative was born with two desks (one for every employee!), one big client, and a stubborn belief that smart, well-crafted design and advertising could punch way above its weight. It was an era of layout boards, X-Acto knives, and paste-up wax. TXC was scrappy, resourceful, and wired for problem-solving, long before being "scrappy" was something startups bragged about. Now, 40 years later, we’re trying something that people in 1985 could only imagine: We’re going back to the f
What it Means to be the Best Place to Work

What it Means to be the Best Place to Work

By Texas Creative

Texas Creative took the national stage this summer with its recognition as one of the Inc. Best Workplaces – the only business in San Antonio to get this distinction. And for the third year running, Texas Creative was named as one of the best places to work in San Antonio by the San Antonio Business Journal. We couldn’t be more excited to be recognized, but here’s the thing about workplace awards – they’re great for blog fodder and LinkedIn shout outs, but the real reason our agency ch
The three Ts of a good PR pitch

How to be a Pro: The three Ts of a good PR pitch

By Crystal Smith

Although I happily live in the marketing world now, as a recovering journalist, my byline lives on, and I’m still on plenty of contact lists for beats I used to cover. My personal inbox is bombarded with PR pitches from publicists and marketing folks looking to land some earned media for a client, and in my former life as a writer, the occasional well-crafted pitch that graced my path made my job of hunting down stories just a little bit easier. So I have an appreciation for both sides of the
Master your Creative Workflow on the Mac

Be the Master of your Creative Workflow on the Mac

By Marcus Romero

As a designer, I’m a master at the Adobe suite of creative apps. I firmly believe that the key to mastery is knowing your tools. Part of that, however, is understanding when tools could be improved or extended for your particular workflow. This can mean simple tools for the Mac OS Finder, command line tools, creating standalone apps, or simply choosing a better tool to accomplish a task. Here’s a look at some of the tools and apps I’ve developed to enhance my productivity in my daily creat
Junior Designer: The Role AI Tried to Replace

Junior Designer: The Role AI Tried to Replace (But Could Never)

By Maricella Kaples

Being a TXCer means I like to sit front row, and for me that means subscribing to some cool design substacks. Recently, I stumbled across a post by Carly Ayres – a writer and design strategist at Figma – that spoke to the importance of junior designers. My first thought was, “Hey, that’s me! How nice of you to say!” After reading more, I think she’s totally right about emerging AI, the declining rate of junior roles, and what both could do to our industry. Some AI tools can do things