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The Witte Museum has been telling San Antonio’s story for 100 years — through nature, science, culture, and moments families remember long after they leave the museum. A centennial like that deserves more than a few “don’t miss it” ads. It deserves momentum. That’s where the Texas Creative media team enters the picture. As the Witte Museum’s media partner, we’re taking a milestone year and turning it into a full-season celebration — one that stays top of mind, drives real atten

An advertising sponsorship takes more than slapping a logo on a banner and calling it a day. At its core, a sponsorship is a strategic partnership — an exchange of value between a brand and an event, organization, cause, or personality. One side provides funding, resources, or in-kind support; the other delivers access, audience, credibility, and meaningful engagement. When done right, sponsorships don’t just generate impressions, they build associations, spark conversations, and position br

In recent months, we’ve seen a flood of new terminology enter the marketing world with terms like AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). These acronyms sound urgent, modern, and even a little intimidating. And naturally, worried clients are asking: “Should we be doing this?” “Is our site ready for AI?” “What are we missing?” These are good questions. But don’t worry. Here’s the reality: AEO isn’t a new discipline or something to fear. It?

Whether you love a good unboxing or find fast fashion problematic, you’ve probably heard of the brand Shein. But how do you pronounce it? If you said “sheen” (like shiny fabric), you’d be in the majority. However, a quick look into the history of the wildly successful company’s Facebook shows its original name being She-Insider. So, is “she-in” correct?   The right answer is that it doesn’t really matter anymore. Because when millions of shoppers call it Sheen, that’

Artificial intelligence (AI) is making waves in digital advertising, and Meta (formerly Facebook) is no exception. With tools like Advantage+ audience and dynamic creative, Meta uses AI to make campaign management easier, optimize performance, and broaden audience targeting. But while these tools are powerful, they’re not always the right fit, especially for marketers with specific goals or clients in regulated industries. Here’s a breakdown of the functions and limitations of these tools. 1