Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Evolving CMS Capability with Paragraphs
21 Sep
Category: Web Development
by Marcus Harrison

For those that may not know, a content management system (CMS) is the administrative back-end of the website that facilitates content creators without any HTML expertise, in editing and creating new content. Generally, this would be limited to editing the title and body of a page in a WYSIWYG (What You See Is What You Get) editor or a rigid set of predefined fields in a content type. While this has traditionally gotten the job done it doesn’t allow for much flexibility in terms of page layout.

Rebranding ‘Baby Boomer’
14 Sep
by David Parker

We spend our days evolving branding strategies for our clients. But what if we discovered the name related to an entire generation was outdated, stale and needed to be reinvigorated?  

The Art of Listening
07 Sep
by Jane Jordan

Why are some of the greatest Account Stewards also great listeners? This blog outlines the art of listening, why it’s so important in our position and how to apply that listening once you have, well, listened.

31 Aug
Category: Client Services
by Carlene Calkins

What is The Director of First Impressions?  Find out how critical the first five minutes can be to a business relationship.

24 Aug
by Gavin Vaught

I started in web development about a year ago. When I was hired on at Texas Creative in early October of 2016, I still only knew the bare minimum but was eager to learn more to further my career path. Here at Texas Creative, we use Drupal, a CMS I had no prior experience in. The idea of that seemed daunting, but I’ve certainly learned a lot and have grown to love Drupal. 

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