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Whether you love a good unboxing or find fast fashion problematic, you’ve probably heard of the brand Shein. But how do you pronounce it? If you said “sheen” (like shiny fabric), you’d be in the majority. However, a quick look into the history of the wildly successful company’s Facebook shows its original name being She-Insider. So, is “she-in” correct?   The right answer is that it doesn’t really matter anymore. Because when millions of shoppers call it Sheen, that’

Artificial intelligence (AI) is making waves in digital advertising, and Meta (formerly Facebook) is no exception. With tools like Advantage+ audience and dynamic creative, Meta uses AI to make campaign management easier, optimize performance, and broaden audience targeting. But while these tools are powerful, they’re not always the right fit, especially for marketers with specific goals or clients in regulated industries. Here’s a breakdown of the functions and limitations of these tools. 1

Marketing can be truly gruesome work. As deadlines loom, creative teams often toil away into the wee hours of the night, our bloodshot eyes crying out for relief. Even if these poor creatures do manage to slip into peaceful slumber, we’re often jolted awake by the sudden spark of an idea. Concepts crawl out from the back rooms of our creative brains and threaten to haunt our dreams. But when the final deck is put together, there can be only one victor. The rest of those noble stabs at marketin

TL,DR: Emotion driven content is key, the right kind of reviews are worth their weight in gold, and everyone likes something cute once in a while. Labubu this, Labubu that. Labubus were everywhere on social media for the past year and a half, but in case you’re living under a rock (which honestly sounds fairly peaceful), and you’re not sure what a Labubu is, don’t worry. They’re just the latest global marketing success. And by time you read this – they’ll likely be dead. What is this

If you were a fan of my blog on helpful Chrome extensions, you’re in luck. I’m back with a few more resources from my digital toolkit that streamline my workday. While some of these tips may seem obvious, I’ve learned that one person’s daily routine is a total game changer for someone else! Whether you're managing client accounts, juggling meetings, or trying to stay one step ahead of your to-do list, these are a few of my go-to tools and shortcuts. Browser Extensions* Browser extensions