Market Research can seem like a daunting investment, but it is an investment that will pay off in the long-run. Here are my three reason why you, as a brand, should invest in market research.
Blog Posts - Communications
While it is common in the advertising agency world to focus on gaining new business, taking care of the business you have is the key to long-term success. Read on to learn 5 tips that will help you improve client relationships.
Here at Texas Creative, we are tasked with taking the Gallup Strengthsfinder Test. It provides customized results that name your unique talents. It's what we do best. The test assigns us traits like Activator, Includer, and Maximizer. When I took the test, I got a WOO. WOO stands for Winning Others Over, and I was the only person in the office to receive one (until a new hire also received a WOO a few months later).
The way viewers consume videos on TV is completely different than how they consume it on Facebook, and how they consume it on Facebook could be completely different than how they consume it on another social media platform. This is why it's important to put consumer experience first when creating your video ads, and I have identified three key considerations for doing so.
Converting spot colors to process colors in Illustrator or InDesign? It should be easy, but it's not. And you're probably doing it wrong.