Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Account Management Rules
02 May
by Jane Jordan

The 6 golden rules of working in Account Management are basics that anyone can master. If you are you interested in working in account management, these notes will provide some insight into what is expected of your role.

Texas Creative Work Chameleon
25 Apr
by Carlene Calkins

Being a chameleon in the workplace can be quite beneficial for you and your employer. For starters, really get to know your place of business and what makes it work. I’ve had six positions in the past 10 plus years within Texas Creative and have learned a lot in that time. Secondly, give of yourself. Put your best foot forward and in return you will be rewarded. A good work ethic speaks volumes and gets noticed. I’m pleased that my employer saw this in me and presented me with new opportunities and challenges along the way.

Brand Advocacy
18 Apr
by Ashley Landers

What is advocacy, why is it important to turn customers into advocates, and where do I begin? When what you’re selling is no longer “bought”, but “bought into.” When your company moves from a Brand to a Stand, people can stand with you. This blog shares 3 clever tips for helping companies create brand advocates by starting with a purpose.

YouTube Influencers' Power - Jennifer Alvord
11 Apr
by Jennifer Alvord

Many of us know that Social Media Influencers have been on the rise since the early 2010’s, but maybe not all of us know how powerful these influencers have become – specifically YouTubers. It seems everyone has jumped on board with partnering with Instagram Influencers, but we don’t often hear about YouTube Influencers.

Tips to More Accurate Project Estimating
03 Apr
by Ashton Smith

Project estimating is both an art and a science: You can only know the time required to complete a project once the project is 100% done, but how does that work when a client needs a proposal before you even begin? In this blog I provide tips I have from experience in estimating over the years.

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