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A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

The rise of popular apps such as TikTok and Instagram prompted many companies, organizations, and national brands to seek alternative ways to target a younger generation of consumers. Many turn to social media influencers to accomplish this goal. Social media influencers hold power over many younger consumers because Millennials and Generation Z trust influencers' thoughts and opinions about a product or service. Most people on social media follow a particular influencer and feel like they know them personally, even though they have never met.
Recently we helped our partners, the San Antonio River Authority, launch their anti-litter initiative. A year in the making, it started when residents received a bad report on the amount of litter that ends up in area creeks and rivers. Reflecting on how much work went into making this trash outreach initiative a success, below are a few tips that could apply to any public service effort.
Take the first step to discover XD's built-in prototyping and the pizazz it will add to your next UI presentation.
Have you ever seen a TV commercial or a magazine advertisement that captured your attention, then five seconds later, couldn’t recall what brand it was for? This is referred to as “vampire creativity” or the “vampire effect,” which occurs when the consumer’s attention is sucked away, by one factor or another, from the most crucial piece of the ad – the brand itself.

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