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Although I happily live in the marketing world now, as a recovering journalist, my byline lives on, and I’m still on plenty of contact lists for beats I used to cover. My personal inbox is bombarded with PR pitches from publicists and marketing folks looking to land some earned media for a client, and in my former life as a writer, the occasional well-crafted pitch that graced my path made my job of hunting down stories just a little bit easier. So I have an appreciation for both sides of the

As a designer, I’m a master at the Adobe suite of creative apps. I firmly believe that the key to mastery is knowing your tools. Part of that, however, is understanding when tools could be improved or extended for your particular workflow. This can mean simple tools for the Mac OS Finder, command line tools, creating standalone apps, or simply choosing a better tool to accomplish a task. Here’s a look at some of the tools and apps I’ve developed to enhance my productivity in my daily creat

Being a TXCer means I like to sit front row, and for me that means subscribing to some cool design substacks. Recently, I stumbled across a post by Carly Ayres – a writer and design strategist at Figma – that spoke to the importance of junior designers. My first thought was, “Hey, that’s me! How nice of you to say!” After reading more, I think she’s totally right about emerging AI, the declining rate of junior roles, and what both could do to our industry. Some AI tools can do things

Let’s be honest: just translating your English ads into Spanish isn’t going to cut it with Spanish-speaking consumers. Seamos sinceros: no basta con traducir palabra por palabra. Marketing to a Spanish-speaking audience is more than just swapping words – it’s learning to connect authentically and speak to the culture, values, and lived experiences of the people you want to reach. As a Mexican who grew up immersed in our culture, now working in the world of advertising, I’ve seen both s

spoiler: it changed everything, including my taste in Southern fried chicken Big Rooms, Big Talks, Bigger Feelings Before this, I had never been to a tech conference. Or on a work trip. Or… really, anything that involved packing more than one set of business casual. So, when I landed in Atlanta for DrupalCon 2025, I was carrying equal parts curiosity, excitement, and a healthy pinch of “please-don’t-let-me-get-lost-in-the-venue.” Spoiler: the venue was stunning. I didn’t get lost (much