Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Over the last few years, I’ve become a massive proponent of Paragraph Styles, even to the point where I’m happy to set up a unique style for all repeatable type treatments in any InDesign document that crosses my desk.  Paragraph styles are a powerful feature in InDesign that often go overlooked and underutilized. While they can seem clunky to set up, their efficiency in making global changes should always offset the initial time investment. 
When it comes to stats measuring marketing success, usually the higher the better. But when the data involves people and their lives, sometimes the most impressive stat is one.
As a media professional, there has been so much growth during my career in the world of media advertising.  Traditional media vehicles; Television, Spot Radio, Newspaper, Magazines and Billboards, are no longer our only options in the new age of digital marketing, but they are still fundamental and important for brand awareness. As  media strategists, it is our expertise to develop the best strategy for the advertiser and understand the role that traditional media tactics play in an overall marketing campaign. 
Everyone enjoys the web and the utility it serves in our everyday lives. However, not everyone interacts with the web in the same way. Many users with visual disabilities rely on screen readers and their keyboard to navigate and engage with websites.
Category: Inspiration
When we first read about the Coronavirus epidemic, I’m sure we didn’t think much more about it. The distance between us and the origin of the virus was great, and nothing could happen to any of us because we are in the United States. This couldn’t have been further from the truth and there are many ways this affects our country directly as well as indirectly.

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