A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
With the caveat that the world is a mess and I’m ridiculously fortunate to have THIS as a blog post, I’ll say humbly that I’ve spent a lot of the last five months while working at home getting my digital life in order, one small bit at a time.
Their past few weeks together have been eventful. Here’s two big reasons it matters to marketers. With it being a Presidential election year, you might expect I’d be focusing on Facebook. That is certainly important to note. We have noticed their flagging paid ads as “political” or “social issues” in nature to be much more prevalent. Make sure you have a partner that can be quick with a plan to divert those dollars into other tactics, or find ways to address any creative concerns that might be driving the flags.
As much as I’ve tried to avoid writing my blog on anything relating to COVID-19, here we are. I struggled at first with knowing what advice I could give that was helpful and not wanting to dwell on what’s going on. Then I realized somewhere along the way that the things we’ve been doing every day for our clients for the last month are real life “how to adapt your marketing strategy during unusual times” tips. So, based on what I’ve been doing and seeing over the last month, here are 4 ways to adapt your marketing strategy for these uncertain times.
As more people have been ordered to stay home due to the growing concerns surrounding COVID-19, our daily media consumption is rapidly changing. The pandemic is influencing consumer attitudes, behavior, and expectations, while shaping the foreseeable future of the advertising world.
In the world of advertising, account transitions happen from time to time. Whether you're getting a new account or transitioning off of one, this change can cause uncertainty for both you and the client. As the account manager, your goal is to make this process as seamless as possible. The last thing you want to do as the incoming account manager is to make the client feel like they are in unstable hands. Having a transition plan in place helps both sides feel confident about the changes going forward. There are four key areas to focus on during this changeover.